Thou shalt have faith in thy ideas: AUT set to unveil student work and 10 Commandments

  • Advertising
  • November 7, 2017
  • StopPress Team
Thou shalt have faith in thy ideas: AUT set to unveil student work and 10 Commandments

AUT is opening its doors to the advertising industry next week for its annual End of Year Portfolio Show and this year, as well as viewing the student work on display, attendees will learn the final five Commandments of the AUT Ad School.

The invitation lists the first five, including 'Thou shalt not polish turds' and 'Thou shalt only ever use puns as a last resort and even then, hate yourself for it'.

According to Paul White, creative director/programme leader of Advertising Creativity at AUT's School of Communications, students left the commandments on his office door a couple of weeks ago and it was decided that was the invitation sorted.

Like what you see? Perhaps the writers of the five commandments are among those set to display their work in the hope of making it into the promised land. 

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Listening to customers: Ecoware talks about the uptake of compostable packaging

  • Design
  • April 26, 2018
  • Elly Strang
Listening to customers: Ecoware talks about the uptake of compostable packaging

When Ecoware begun selling its compostable food packaging in 2011, it was a bit of an uphill slog. Words like ‘sustainability’ and ‘the circular economy’ were concepts that hadn’t quite made it into the mainstream vernacular yet, while companies were under no real pressure to change their practices to become more environmentally friendly – but times have changed in 2018. Co-founder James Calver talks the change in attitudes, as well as the changes that still need to happen.

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