The Sound of MediaWorks' new man station

  • Advertising
  • December 4, 2011
  • Cath Winks
The Sound of MediaWorks' new man station

From 1 January 2012, MediaWorks Radio will be replacing Solid Gold with a new nationwide station called The Sound.

The Sound will target 35 – 59 year old men with a contemporary, no-hype celebration of timeless rock from the most formative years of the target listeners’ lives. From The Beatles to The Rolling Stones, Fleetwood Mac to Queen, The Eagles to David Bowie and U2, the playlist will deliver the music this audience grew up with, with less talk and more of the best music of a generation.

The Sound will broadcast on all existing Solid Gold frequencies. says Andrew Szusterman, group programming director MediaWorks Radio.

“While The Sound is a completely new radio station - from the music to the presentation, style and content - we will deliver a better product than we did with Solid Gold for this demographic.

The music format of The Sound fills a gap in the market which appeared when both Hauraki and Classic Hits changed their formats to include a substantial amount of new and current music. The listeners who want primarily older music are no longer being catered for, with Classic Hits more interested in Lady Gaga than Radio Gaga and Hauraki playing more Creed than Creedence."

The Sound will play tracks that have stood the test of time. The music has been hand picked and placed, with each hour of radio crafted to create the ideal listening experience, including album tracks lifted from the vinyl of some of the biggest classic albums including Fleetwood Mac’s Rumours, Elton John’s Goodbye Yellow Brick Road and Hotel California from The Eagles. The Sound breakfast show will be hosted by Mark McCarron and Geoff Bryan, both huge fans of the music. The show will be music-focused with news and information every twenty minutes.

Paul Hancox, director of national sales for MediaWorks Radio is looking forward to the opportunity to offer clients a comprehensive portfolio of music formats that will deliver a loyal and engaged radio-listening audience. "With the addition of The Sound to our strong stable of music brands, including The Rock, MORE FM and The Breeze, we will be able to deliver an even stronger 25+ year old audience combo for our clients. With a portfolio that now stands shoulder-to-shoulder, we can offer a one-stop-shop solution for our clients wanting to reach an influential target audience."

The Sound will offer clients the opportunity to have commercials played in any of 24  local markets or nationwide and can extend campaigns further with integrated sponsorships, website activity and promotions. 

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