Despite continuing media fragmentation and the rise of digital, TV remains the undoubted glamourpuss of advertising. And the boffins on the Film jury at Cannes, an awards ceremony widely regarded as the gold standard for the creative industries, chose what they deemed to be the best TV ads in the world recently. So here they are, in all their glory.
Nike 'Write the Future' by Wieden + Kennedy Amsterdam and Independent, London.
Heineken 'The Entrance' by Wieden + Kennedy Amsterdam and Sonny, London.
Fosters 'Slo Mo' by Clemenger BBDO Melbourne and Plaza Films.
Pepsico 'Braids' by BBDO Argentina and Argentinacine.
Unilever 'Premature Perspiration', 'Distance', 'Bowling' and 'Mother' by Ponce Buenos Aires and Primo.
Otrivin Nasal 'Classroom Craft' and 'Shoe Laces' by Saatchi & Saatchi Carouge Switzerland and The Sweet Shop (directed by Sam Holst, Auckland).
Puma 'After Hours Athlete' by Droga5 New York and Smuggler.
Volkswagen 'The Force' by Deutsch Inc Los Angeles and Park Pictures.
Chrysler 'Born of Fire' by Wieden + Kennedy Portland and Serial Pictures.
Mexican Insurance Institution 'Office' by Ogilvy Mexico and Central Films.
Scope 'See the person' by Leo Burnett and The Pound.
Deep Silver 'Dead Island Trailer' by Deep Silver Planeg Munchen and Axis Animation
Skittles 'Cage Cop', 'Hitchhiker' and 'Cat' by BBDO Canada and OPC Toronto.
Google 'Chrome Speed Tests' by BBH New York and First Ave Machine.
Google 'Demo Slam: Chubby Bunny', Demo Slam: Realtime Karaoke', 'Demo Slam: Extra Spicy', 'Demo Slam: Route 66' and Demo Slam: Rushmore' by Johannes Leonardo New York and Rabbit Content.