Succeed on and pump your fists, says ASB's new bearded mascot

  • Advertising
  • February 15, 2013
  • Ben Fahy
Succeed on and pump your fists, says ASB's new bearded mascot

Aside from a classy print ad, and some classic Spring home loan activity, ASB largely kept its powder dry during the Great Bank Wars of 2012. But now it's ready to play and, with the help of Saatchi & Saatchi and Brian Blessed, an able but much hairier replacement for its last foreign thespian, Dame Judy Dench, it's launched its new 'Succeed On' campaign, which aims to get us humble Kiwi folk to indulge in a bit more healthy self-congratulation.

StopPress is booked in for a chat with the ASB marketing gang this morning, so we'll let you know the thinking behind the campaign soon. 

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