Starship has launched a new fundraiser campaign via Republik, and this time around it wants to remind its national donor base that Starship isn’t just for Aucklanders.
The ad features shots of the interior of Starship hospital and of medical equipment including drips, surgical scissors, beds and other hospital gear.
The clip is overdubbed with news reports of children who have been rushed to Starship hospital from all over the country, emphasising the number of children the hospital caters for.
Starship is New Zealand’s only national children’s hospital and has nearly 130,000 patient visits a year, and needs public support to ensure New Zealand children and their families continue to get the best care and support.
“All too often there’s another tragic story of a Kiwi kid from around the country being rushed to Starship,” says Republik creative director Andrew Sims. “The power and gravitas of the nightly news reports are undeniable, we just needed Sky, MediaWorks and TVNZ to put their rivalry to one side and come together for our cause.”
Republik director Craig Abbott adds: “There wouldn’t be too many Kiwi families that haven’t had a Starship experience. Whether it’s your child, a niece, nephew, extended family member or friend. When you need it, it’s reassuring to know that world-class, specialist care is available, no matter where you live in NZ.”
Republik creative director Andrew Sims says it wanted to create a compelling reason for the entire country to donate.
“We had to remind the audience that despite Starship’s proximity to Auckland, children from all over New Zealand are treated at Starship,”
Starship Foundation chief executive says the clip is just the approach it was looking for.
“The message needed to come through in an emotive way, while also telling Starship’s national story. The guys at Republik nailed it, we’re really happy with the result,” he says. “We are so grateful to New Zealanders for getting in behind Starship and donating to help our precious kids.”
The Starship appeal is on now, you can help by visiting starship.org.nz/donate and giving today.