Special Group gives Ecostore skincare a splash of colour

  • Design
  • May 23, 2017
  • StopPress Team
Special Group gives Ecostore skincare a splash of colour

Ecostore has branched out of cleaning and personal care products to launch its new skincare range with the help of Special Group.

Tasked with creating the range's packaging, the agency has taken inspiration from the sustainably-sourced bioactive ingredients used in the cleansers, moisturisers, facial oils, night creams and lip balms to give the white bottles some colour.

The caps and text have been coloured like the deep green-blue of the Marlborough Sounds where a seaweed extract is sourced, while the sunny orange is derived from the grape seed extract that’s sourced from the region’s vineyards.

Special Group has been working with Ecostore and its products for eight years. Its partner and design ECD Heath Lowe says it's been a fun departure to be able to launch a new proposition that’s premium, elegant and colourful.

With the skincare range emphasising the ingredients within it (antioxidant-rich grapeseed extract, blackcurrant oil, and New Zealand flax/harakeke), its positioning is unique when compared to Ecostore's branding of its other ranges which often draws attention to what’s not included, like harmful chemicals.

Senior designer Richard Francis says the brand’s design principles—clean, reductive and straightforward—also need to allow this new range to express its own inherent qualities.

"The ingredient story needs to come forward to be convincing in this more premium category. It’s more enriching, so the design includes more detailing in finish and texture.”  

Those design principles can be seen in Special Group's previous packaging projects for the brand, such as its body, household cleaning and baby care ranges.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit