Anyone who doesn't use a high-rigidity 165g competition quality disc deserves to be ridiculed. And that's exactly what Paul Henry has done in the local—and, in our humble opinion, slightly underwhelming—execution of Snickers' ''You're not you when you're hungry' campaign.
The commercial was shot by Mars' agency Colenso BBDO and Film Construction's Steve Saussey and will only run in New Zealand and Henry joins the likes of Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins, who have featured in commercials for the campaign in more than 56 markets.
As the world becomes increasingly digital and intuition steadily gets banished to the naughty corner, data has become a new currency—and a language that needs to be learned by marketers. And Krunch, a "data-centric agency" being run by ex-auto marketer Darren Kirkland is hoping it can teach clients how to speak it.