Anyone who doesn't use a high-rigidity 165g competition quality disc deserves to be ridiculed. And that's exactly what Paul Henry has done in the local—and, in our humble opinion, slightly underwhelming—execution of Snickers' ''You're not you when you're hungry' campaign.
The commercial was shot by Mars' agency Colenso BBDO and Film Construction's Steve Saussey and will only run in New Zealand and Henry joins the likes of Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins, who have featured in commercials for the campaign in more than 56 markets.
The Warehouse has received a flurry of praise on Facebook after including a wheelchair-using child in its latest catalogue. The image caught the attention of a reader who was moved enough to post it on the retailer's Facebook page where it has since gathered over 15,000 likes and hundreds of comments.