Saying it how it is

  • Advertising
  • January 17, 2013
  • StopPress Team
Saying it how it is

In a world of mergers, acquisitions and acronyms, knowing your DDBs from your TBWA\s and Y&Rs can be tough going. And so, it seems, is knowing how to say them. Thankfully, some anonymous cunning linguists have come to the rescue with this slightly ridiculous agency pronunciation guide.

As it says on the video description: "Do you sometimes struggle when contacting agencies, worried about getting their names right? With so many unusual names and logos, it can be tricky. This easy-to-use guide gives you the 100% correct way to say agency names. Make sure you never mispronounce again with this handy guide."

Some blogs pinpointed Swedish agency Forsman & Bodenfors as the culprits, but it has denied responsibility. And some commenters have pointed out the similarity of this to another pronounciation guide on YouTube, which is also very handy should you need assistance saying words not related to the industry, such as ricochet, thesaurus or milk.

And for those who want to dig even deeper, Fast Company featured an excellent infographic by British creative team Rob Donaldson and Joe Dennett about the taxonomy of agency names

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Best of StopPress 2018

  • Media
  • December 14, 2018
  • StopPress Team
The Best of StopPress 2018

Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit