The winners for this year's Webby Awards included the creative efforts of Colenso BBDO, Saatchi & Saatchi and Y&R.
It wouldn't be an awards show without Colenso BBDO's name on the list. And the agency didn't disappoint, landing a Webby Award for its Found app, which was produced for Pedigree.
Colenso digital planning director Neville Doyle said that this award meant a lot to the team, especially in light of the growing importance of mobile in consumers' lives.
“The Webby Awards are known as ‘the internet's highest honor,’" he said. "With mobile increasingly being the most important platform for brands and consumers alike, having our work for Pedigree selected as the best mobile campaign in the world is something the entire team here is very proud of."
And these sentiments were also reflected by the agency's managing director Scott Coldham: "“The development of our digital planning, creative and production capabilities, especially in the mobile space, has been a huge focus for the team here at College Hill so to be recognised at one of the most important awards shows provides us with confirmation that we are pushing boundaries and creating world class work. Mobile is only going to continue to grow in relevance so we’ll continue to work with our clients to leverage the massive opportunities it presents.”
Saatchi & Saatchi's win came for the already well-awarded Clever Kash campaign for ASB, which features a digital iteration of the bank's yellow money box. This gong will no doubt look good on the mantelpiece next to the Grand Axis the agency picked up earlier in the awards season.
"Obviously we’re thrilled to pick up a Webby winner for CK," says Saatchi & Saatchi joint executive creative director Corey Chalmers. "It’s a fantastic accolade and an award that means a lot to our combined agency/bank team. The Webbys are all about honouring excellence on the internet, which matches both ASB and Saatchi & Saatchi’s ambitions perfectly. It gives us fantastic motivation to keep pushing the digital boundaries, to create real, meaningful work on a mass level, and to challenge ourselves to believe nothing is impossible."
Another awards favourite this year, Y&R NZ's McWhopper campaign, also shifted its status from nominee to winner. And given the success the campaign thus far, the agency will no doubt be keeping its hopes up for 'a writing device of raven shade' come May when the D&AD results are announced (apparently The Scottish Play rules apply to this topic).
Y&R creative director Tom Paine veered away from speculation and instead focused on the gong the team has just landed.
“To sit alongside The Onion, Making a Murderer and Jessica Alba is an odd dream come true. The Webbys is a notoriously difficult show to win, so the team is both humbled and happy in equal measure."