Saatchi & Saatchi and Starcom pick up Chorus account

  • Advertising
  • March 20, 2017
  • StopPress Team
Saatchi & Saatchi and Starcom pick up Chorus account

Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016.

StopPress understands the three-way pitch for creative agency involved Saatchi & Saatchi, DDB and incumbent agency Contagion.

Head of marketing Karren Harker says Saatchi & Saatchi and Starcom demonstrated a clear understanding of Chorus’ role in the market, with thinking that was coherent, fresh and aligned with the brand.

"It showed great potential and we’re looking forward to working together,” she says.

Saatchi & Saatchi will work with Chorus across the board on its marketing communications, driving strategy and creative as well as digital and supporting campaign PR. The agency's new creative will make its first appearance in the market from May onwards.

Commenting on its appointment, Saatchi & Saatchi managing director of Paul Wilson says: “Chorus is an amazing, purpose driven organisation with people who are genuinely passionate about bringing New Zealand better broadband. We’re excited to be able to help them share this with the country.”

CEO of Starcom New Zealand Alistair Jamison added it’s excited to partner with Chorus to deliver some great work in the future.

StopPress contacted Contagion managing director Dean Taylor about the loss, and he congratulated Saatchi & Saatchi for the win.

"We had four great years with Chorus and we wish them all the best of luck."

During those years, the agency was responsible for a campaign that depicted early internet moments in a museum exhibition. It was developed to draw awareness of the 60 percent of New Zealanders who, at the time, had access to better broadband but hadn’t yet taken advantage of its availability in their regions.

On a bigger scale, the internet provider has also worked on delivering ultra-fast broadband to New Zealand through the Gigatown campaign, via Chameleon Partners.

The campaign ran over 13 months, drawing entries from towns and cities across the country in the hopes of being turned into the Gigabit town of the future. Dunedin was the winner.

And more recently, it launched a layered content-led campaign, through ICG and its subsidiary Tangible Media, which consists of a quarterly magazine and a website called The Download.

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StopPress Podcast #7: Peter Field, advertising effectiveness expert

  • Podcast
  • March 24, 2017
  • Damien Venuto
StopPress Podcast #7: Peter Field, advertising effectiveness expert

Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.

Read more

Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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TSB Bank shines a light on New Zealand's dedicated lifeguards

  • Advertising
  • March 23, 2017
  • StopPress Team
TSB Bank shines a light on New Zealand's dedicated lifeguards

March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

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McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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