Rugby stars get real about mental illness

  • Advertising
  • March 17, 2017
  • StopPress Team
Rugby stars get real about mental illness

Last night, Jono Pryor made headlines for breaking down during Jono and Ben when talking about the death of a friend and mental illness. His words have since been praised by the audience, but he's not the only one making mental illness the topic of a nation-wide conversation.

New Zealand's rugby stars have come together in a campaign for Headfirst—created to help rugby players, coaches, support staff and families in the rugby community to support their own wellbeing and that of others—to share information about mental illness in New Zealand and show that those in the rugby and sporting community are just as vulnerable.


Alongside the near minute-long video being shared on social media is a three-minute video, which sees the stars open up about their experiences with mental illness.

Former Super Rugby player James McGougan, Super Rugby player Liaki Moli, Waikato Rugby player Ryan Coxon, former New Zealand referee Chris Pollock, Black Ferns Sevens player Ruby Tui and former All Black Keven Mealamu share how it made them feel and how they overcame it, in an effort to encourage those suffering a similar thing to open up and know they aren't alone.

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StopPress Podcast #7: Peter Field, advertising effectiveness expert

  • Podcast
  • March 24, 2017
  • Damien Venuto
StopPress Podcast #7: Peter Field, advertising effectiveness expert

Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.

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Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

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TSB Bank shines a light on New Zealand's dedicated lifeguards

  • Advertising
  • March 23, 2017
  • StopPress Team
TSB Bank shines a light on New Zealand's dedicated lifeguards

March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

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McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

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