It opened with a bright young thing and closed with a grumpy old curmudgeon, and inbetween Semi-Permanent once again delivered a host of designy inspiration. Thankfully, for those unfortunate enough not to have been exposed to all this inspiration in the flesh, our friends at Design Daily picked the brains of the stars of the show, a couple of whom had some very wise words for Kiwi marcommers.
Nicolas Roope, all-round digi/design guru from Poke London, very tall man and winner of the best shoes award, shared some of his social media knowledge and thinks interesting ideas are no longer good enough. And well-known Kiwi artist Dick Frizzell, who's doing a lot of the Rugby World Cup branding, spoke about the joys of Facebook and embracing his "dirty commercial art background". So get in there and relive the glory.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.