DDB New Zealand is the only agency in the country with an experiential creative director. And with brands increasingly looking to create more memorable experiences for consumers, you only have to look at recent campaigns like Cadbury's Billboards to Bags campaign, ANZ's Rugby World Cup promotion and Cadbury's 'Share the Joy' Kiwi roadtrip to see this events mentality is infusing itself into more and more of the agency's advertising. And the 'Snow Globe' it created in Auckland just before Christmas for Kraft Foods NZ was deemed to be one of the best examples of that, taking out gold in the PR/Experiential category. Colenso and Yellow also took gold in this category for Yellow Chocolate, as well as two more bronzes, one for 'A Rubbish Idea' for Heart of the City and the other for 'Beer: The Untold Story' for DB Export'.
Marketing, advertising & media intelligence
With Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.