Outdoor Billboard & Campaign: DDB, Colenso BBDO + DraftFCB

  • Advertising
  • April 3, 2011
  • StopPress Team
Outdoor Billboard & Campaign: DDB, Colenso BBDO + DraftFCB

Disappointingly, there were no golds dished out in these categories, but Colenso's 'Real Stories' for TVNZ's The Pacific took silver in the Outdoor Campaign section, as did DraftFCB for Prime's 'Eating Out' (this campaign also won a bronze in the Transit Advertising—Single category). DDB and Sky's rather nifty 'Through Someone Else's Eyes' for the Travel Channel won bronze in the Outdoor Campaign section and also took a bronze for the Billboard—Special Build. 

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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