Oh the banality: Vodafone courts content creators with Share Everything Day

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  • July 3, 2011
  • StopPress Team
Oh the banality: Vodafone courts content creators with Share Everything Day

YouTube and Ridley Scott captured the world in action to great effect recently with Life in a Day. And now Vodafone is taking a similar idea and localising it with Share Everything Day, which aims to find out what New Zealanders are sharing and how they're using social media. 

For 24 hours on July 8, Vodafone will invite all New Zealanders to share what is happening in their world by sending in tweets, TXTs, PXTs, audio, video or Facebook status updates. The results will "form the script of New Zealand's first social media snapshot" and provide an insight into what Kiwis are willing to share with their friends, fans and followers. All the content that's submitted will be packaged into a short film, which will be released at an online premiere at midday on July 15 on the Vodafone New Zealand Facebook page (let's hope it's enlisted the services of a good editor).

Youtube VideoOf course, Vodafone isn't just doing this for fun, it's also promoting a new add-on that provides customers nonstop access to Facebook and Twitter for $6 a month, without it counting towards the data allowance.

“New Zealanders are unique in the way that we use social media. In part due to our geographic isolation, to events such as the Canterbury earthquake, and our population size, we develop close knit groups, and often use it with a broad dash of healthy irony and humour,” says social media commentator Rachel Goodchild. “To my knowledge no one has ever tried to take such an indepth snapshot of Kiwis' social media habits and I am fascinated about what we may discover. I am sure it will reflect the diversity of our social media users, and uncover a few surprises."

Vodafone will host an application on the Vodafone New Zealand Facebook page, which will allow anyone to share content. Tweets can be submitted for inclusion via the hash tag #shareeverything. Content can also be sent from any Vodafone mobile via TXTs and PXTs to 256.

“The increasing penetration of smartphones in New Zealand, coupled with the rise in social media has seen people sharing more than ever," says Vodafone’s general manager of consumer marketing Kursten Shalfoon. "The big and little things are now all updated on social media sites such as Facebook and Twitter. We want this film to represent all New Zealanders and we’re excited to see what people throughout the country will share this Friday."

As an added incentive content submitters will be in to win Vodafone airtime credit and 10 Samsung Galaxy S II phones.

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New World and Clemenger Group launch 'Enjoy Better'

  • Advertising
  • November 15, 2018
  • StopPress Team
New World and Clemenger Group launch 'Enjoy Better'

To ensure the new long-term brand platform for New World was a success, everybody in the company needed to chip in. The final product is a result of a collaboration between Foodstuffs, 99, ColensoBBDO, Fish and justONE.

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