Almost 800 people filled The Great Room at The Langham last night to celebrate the best in the marketing business at the 24th TVNZ-NZ Marketing Awards. And Chorus’ Gigatown campaign, which effectively informed Kiwis about UFB, drove interest in the economic and social benefits it could offer and generated millions of dollars of media value for the brand, took the big one, with Jules Lloyd-Jones from Foodstuffs named as the marketer of the year.
Representing the full scope of marketing, the TVNZ-NZ Marketing Awards, which are run by the Marketing Association and New Zealand Marketing Magazine, offer opportunities to be acknowledged for excellence in marketing initiatives and/or projects in a range of categories and in the judges choice categories. The awards are a celebration of everything that makes marketing great in New Zealand and beyond. And it is also the only awards programme dedicated to recognising and rewarding excellence and thought leadership in the essential business practice and discipline of marketing.
Chorus, together with its marketing partners Chameleon Partners, Waxeye, and Contagion took the top award the ‘Gigatown’ campaign, which also won the technology and utilities/communications categories.
As one of the judges said: “This paper is an example of a brand engaging civil, business and consumer approaches to deliver its message through a programme of activities that has thus far accelerated the uptake of fibre in New Zealand communities and heightened our understanding of the benefits it can bring.”
The night’s other category winners were Data Insight, Douglas Pharmaceuticals, Farmers Trading Company, Health Promotion Agency, Independent Liquor, Land Rover New Zealand, MediaWorks, Mitre 10, New Zealand Automobile Association, Refresh Renovations, Sky City Auckland, Slingshot, Tait Communications, and Westpac with Air New Zealand.
In addition to the category awards, three outstanding individuals were also honoured. From very strong fields of finalists, the Rookie Marketer of the Year honours went to Sam Forrest of Frucor Beverages and the ‘Mightiest’ Marketer of them all was Jules Lloyd-Jones, group brand director at Foodstuffs New Zealand. Inducted into the TVNZ Marketing Hall of Fame was ex Telecom chief executive, entrepreneur and philantropist Theresa Gattung.
Convenor of judges Adrienne Bonell said: “The TVNZ-NZ Marketing awards present the marketing community with an opportunity to showcase what we consider our best and brightest work. We thank everyone who submitted entries, applaud the finalists and congratulate the 2015 winners.”
Marketing Association chief executive Gill Stewart acknowledged the commitment, expertise and feedback the awards judges provide towards the ongoing enhancement of the judging process.
A full list of winners can be found below and short descriptions of why they won can be found at everythingmarketing.co.nz. To read the full case studies, subscribe to NZ Marketing.
The organisers send their unbridled yet platonic love to premier sponsor TVNZ, principal sponsor NZME, and category sponsors BrandWorld, ICG, Lab360, Mailshop, NewsWorks NZ, New Zealand Trade and Enterprise, TNS, Ubiquity and The Wine Portfolio.
Winners
Supreme Award sponsored by TVNZ
Chorus, Gigatown
Individual Awards
Marketing Hall of Fame sponsored by TVNZ
Theresa Gattung
Marketer of the Year sponsored by NZME
Jules Lloyd-Jones, Foodstuffs New Zealand
Rookie Marketer of the Year sponsored by News Works NZ
Sam Forrest, Frucor Beverages Ltd
Category Awards
Automotive
Land Rover New Zealand, Love From Land Rover
B2B
Data Insight, Valocity Launch
Consumer Products & Services
New Zealand Automobile Association, AA Membership
Export sponsored by New Zealand Trade & Enterprise
Tait Communications, Tait Tough
Fast Moving Consumer Goods (FMCG) sponsored by BrandWorld
Independent Liquor, Long White Vodka Launch
Financial & Banking
Westpac New Zealand and Air New Zealand, Airpoints
Healthcare/Beauty
Douglas Pharmaceuticals, Reclassification of Silvasta from Prescription Only to Pharmacist Only
Media/Publishing
MediaWorks, The Edge TV
Not-for-Profit sponsored by Mailshop
World Vision New Zealand, The Forgotten Millions
Public Sector
Health Promotion Agency, Rheumatic Fever Prevention Campaign 2014
Retail sponsored by The Wine Portfolio
Mitre 10 (New Zealand), Proprietary Brand Transformation
Sponsorship
Farmers Trading Company, Breast Cancer Month
Technology
Chorus, Gigatown
Travel/Leisure
Sky City Auckland, Chinese New Year 2015
Utilities/Communications sponsored by Ubiquity
Chorus, Gigatown
Judges Choice Awards
Emerging Business/New Brand sponsored by ICG
Data Insight, Valocity Launch
Innovation sponsored by TNS
Land Rover New Zealand, Love From Land Rover
Insight sponsored by Lab360
Slingshot, Website Rebuild
Marketing Leadership sponsored by NZME
Mitre 10 (New Zealand), Mitre 10 Garden Club
Transformational sponsored by ICG
Refresh Renovations, Refresh Renovations