Made Movement is a new US agency that claims to have redefined the ad agency model, is run by ex-Crispin Porter + Bogusky brains Dave Schiff, John Kieselhorst, Scott Prindle and, more recently, Alex Bogusky, and focuses solely on promoting American-made products. So can such a model exist in New Zealand? Are we seeing a similar consumer shift to locally made, craft focused and sustainably-driven products? And how is this affecting where global brands are going? AUT is giving Kiwi marcomms folk a chance to hear Made Movement's creative chief Dave Schiff answer those questions with a free live-streamed event taking place on Friday 18 October.
While the old “Made in America” often represented an inferior product, today US manufacturing not only represents superior craftsmanship, but also environmental benefits, a smaller carbon footprint and an investment in American jobs. And from what Schiff has seen, that’s what educated consumers want.
“American consumers are so demanding,” he says. “Not only do we demand a great product, but we also demand that the world is a better place because that product exists. That’s a tall order.”
The fast growing start-up is one year old and its model is supported by a novel retail site—the Made Collection—that allows customers to purchase products online. Recently, Bogusky has fronted a campaign supported by Made Movement called The Million Jobs Project, which, as the name suggests, shows how one million extra jobs could be created if Americans bought just five percent more US-made products each year.
Register here to get your name in the hat for the free live stream event, which will be followed by refreshments. Seats are strictly limited and will be allocated on a first-come, first-served basis.
Where? Sir Paul Reeves Building AUT University
When? 12.30 – 1.30pm Friday 18 October