Smart will work across the agency’s key clients, as well as "spearheading an aggressive new business drive".
“I am excited to be working with an agency where there is a no divide between creative, digital and media, and being able to bring planning into this truly integrated offer will be brilliant,” she says.
Simon Fitch, JWT's managing director says: “Jacqueline is highly respected and is regarded as one of New Zealand’s leading planners. Not only will our clients get great value from her but I hope she gets a buzz from working with some of the amazing planners in our regional and global network.”
JWT claim to have pioneered the concept of strategy planning in agencies, founding advertising’s first research and planning departments in 1900 and 1968 respectively.
And in JWT's media department, Suzanne Bull has been promoted to head of media.
“Having media in-house is a god-send for us and I’m delighted to be able to give Suzanne the opportunity to lead our great little media team," Fitch says. "Suzanne has been with JWT for three years and has forged strong relationships with her clients, particularly Kellogg’s and Ford. She has a fearsome reputation as a negotiator and we all look forward to seeing her shine as our new head of media.”