Julian Dennison, the young star of Hunt for the Wilderpeople, appears as the face of My Food Bag's 'bargain box' offering in a new spot conceptualised by Saatchi & Saatchi and directed by Paolo Rotondo from Flying Fish.
Saatchi & Saatchi won the My Food Bag account earlier this year, and the agency was immediately put to work.
In addition to developing the TVC, Saatchi also played an integral role in designing the branding, packaging design, website and online content accompanying My Food Bag's more affordable option.
"It’s been a lightning-fast ride getting all the Bargain Box campaign elements ready for launch – working across everything from the packaging design, to the website, through to the TVC," said Guy Roberts, the joint executive creative director at Saatchi & Saatchi. "It’s been a brilliant experience from start to finish with our awesome clients. I’m really proud of what the team has produced."
This TVC also adds to the growing media prominence of Dennison, who has enjoyed a fruitful period of on-screen success since 2013, appearing in Shopping, the 'Blazed As' commercial for NZTA and most recently in the critically acclaimed Hunt for the Wilderpeople.
And given that he is fast becoming a millennial media darling, we asked him a few questions on what media he consumes when the camera isn't on him.
Media Munchies: Julian Dennison
What media do you wake up to?
I just get up and get ready for school. I don’t have time in the mornings!
What TV shows are you watching at the moment? And how are you watching them?
The Block and Story on TV3.
What music are you listening to at the moment? And how are you listening to it?
Anything by Fat Freddy’s Drop. I also like Coldplay and Drake.
I listen on Spotify and CDs.
Do you use social media?
What’s your favourite website?
What’s your favourite magazine?
I don’t read magazines.
What’s your favourite app?
I can’t pick one. My three favourites are Snapchat, Instagram and Pokemon Go.
What’s your guilty media pleasure?
I don’t know if I have a guilty pleasure. I’m sometimes forced to watch My Little Pony but I don’t enjoy it!
What media do you go to sleep with?
Every night before bed I check my Snapchat and Instagram.
Pokemon Go or no?