Colenso BBDO took all three awards handed out in the Integrated category, with gold for 'Yellow Chocolate' and a bronze apiece for Frucor's 'V Ladders' and TVNZ's 'Real Stories' to promote its show The Pacific. It also cleaned up in the Titanium category, with 'A Rubbish Idea' taking bronze and 'Yellow Chocolate' turning gold once again. Special Group took the only Interactive Axis, winning gold for the 'Orcon Business Banner'.
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.