Integrated, Interactive & Titanium: Colenso BBDO + Special Group

  • Advertising
  • April 1, 2011
  • StopPress Team
Integrated, Interactive & Titanium: Colenso BBDO + Special Group

Colenso BBDO took all three awards handed out in the Integrated category, with gold for 'Yellow Chocolate' and a bronze apiece for Frucor's 'V Ladders' and TVNZ's 'Real Stories' to promote its show The Pacific. It also cleaned up in the Titanium category, with 'A Rubbish Idea' taking bronze and 'Yellow Chocolate' turning gold once again. Special Group took the only Interactive Axis, winning gold for the 'Orcon Business Banner'.

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Investing in quality journalism: Shayne Currie on NZ Herald Focus' award winning audience growth

  • Media
  • May 26, 2017
  • Erin McKenzie
Investing in quality journalism: Shayne Currie on NZ Herald Focus' award winning audience growth

It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.

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