As any good lifeguard will tell you, struggling against the rip is futile. Often the best approach is to go with the flow and embrace it instead. And DDB NZ has done just that with the surprisingly entertaining—and self-deprecating—contacts page on its new website.
It's a nice surprise to see something unexpected and humorous on what is a usually a fairly stock standard corporate page. And extra points for getting all the cosmic matches right too.
With Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.