Fresh'n Fruity gets a rock'n'roll makeover in this totally cool ad by Colenso BBDO.
Dow Design did the graphic design and packaging. Lovely works, chaps.
Aucklanders may have seen billboards pop up encouraging women to get into construction trade, but they aren't just an ads for jobs. As founder and CEO, Christina Rogstad discusses, they're part of a wider effort to change perceptions about construction trades and show women that it doesn’t have to be a male-dominated industry.