V Energy puts viewers in the driver's seat (sort of)

  • Advertising
  • January 20, 2016
  • StopPress Team
V Energy puts viewers in the driver's seat (sort of)

V has jumped on the 360-degree video bandwagon and created one of its own in a promotional video featuring drifter Cole Armstrong via Augusto.

In the high-energy clip Armstrong describes exactly how he's yielding the vehicle as he speeds through the twists and turns of a track.

The 360-degree video makes the scene more tense and gives the viewer more of a feeling of actually being present, careening around corners at lightning speed.

360-degree video has been slowly gaining traction after Facebook purchased virtual reality technology Oculus Rift. Last year it began setting up the framework for VR on its platform, introducing 360-degree video capability, which it’s added to its newsfeeds.

And while its announcement for 360-degree video didn’t mention Oculus Rift, we’d imagine soon enough it’ll be commonplace to watch these kinds of videos on a virtual reality headset when the technology becomes more widespread.

As Facebook’s announcement said: “In the future, imagine watching 360 videos of a friend’s vacation to a small village in France or a festival in Brazil — you’ll be able to look around and experience it as if you were there. Along with updates from your friends and family, you will also be able to discover amazing new content on Facebook from media companies, organisations, and individual creators … It’s early days, but we’re excited about the possibilities for 360 video and hope it helps people explore the world in new, immersive ways.”

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Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

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