V Energy puts viewers in the driver's seat (sort of)

  • Advertising
  • January 20, 2016
  • StopPress Team
V Energy puts viewers in the driver's seat (sort of)

V has jumped on the 360-degree video bandwagon and created one of its own in a promotional video featuring drifter Cole Armstrong via Augusto.

In the high-energy clip Armstrong describes exactly how he's yielding the vehicle as he speeds through the twists and turns of a track.

The 360-degree video makes the scene more tense and gives the viewer more of a feeling of actually being present, careening around corners at lightning speed.

360-degree video has been slowly gaining traction after Facebook purchased virtual reality technology Oculus Rift. Last year it began setting up the framework for VR on its platform, introducing 360-degree video capability, which it’s added to its newsfeeds.

And while its announcement for 360-degree video didn’t mention Oculus Rift, we’d imagine soon enough it’ll be commonplace to watch these kinds of videos on a virtual reality headset when the technology becomes more widespread.

As Facebook’s announcement said: “In the future, imagine watching 360 videos of a friend’s vacation to a small village in France or a festival in Brazil — you’ll be able to look around and experience it as if you were there. Along with updates from your friends and family, you will also be able to discover amazing new content on Facebook from media companies, organisations, and individual creators … It’s early days, but we’re excited about the possibilities for 360 video and hope it helps people explore the world in new, immersive ways.”

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Wish I was there: Contiki's quid-pro-quo approach to working with influencers

  • Advertising
  • October 27, 2016
  • Erin McKenzie
Wish I was there: Contiki's quid-pro-quo approach to working with influencers

Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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