Three days into the Cannes Lions, the folks at Colenso BBDO Auckland must be feeling pretty pleased with themselves, having scooped New Zealand’s only two trophies to date.
France’s most famous southern seaside town is buzzing this week as nearly 30,000 entries from around the globe vie for the ultimate in advertising kudos.
With five shortlisted campaigns out of 57 in the Direct category, it was Colenso’s Doggelganger that earned the agency a bronze for the Pedigree Adoption Drive. Riffing on the adage that dogs and their owners often resemble each other, its website uses face mapping software to pair people with their canine double.
Meanwhile, Colenso scored another bronze lion in the Promo + Activation group with its Westpac Impulse Saver concept (it also held the lion’s share of local shortlisted campaigns, with three finalists to Ogilvy and DDB’s one each).
Romania’s McCann Erickson took out the grand prix in both classes for Kandia Dulce, which re-envisioned a chocolate bar as a typically cheesy all-American product with Bruce Springsteen soundtrack.
Our hopes for a PR award now hang on Colenso's Rear View Girls viral video, which turned out to be an ad for Levi jeans, and DDB's ‘Bags to Billboards’ campaign, which leveraged Cadbury's sponsorship of the Kiwi Commonwealth Games team by turning 27 billboards with messages of public support into bags for the athletes to take to Delhi.
Tomorrow we’ll find out how Colenso and Ogilvy fare in Outdoor. With three entries each, they managed to edge out our Aussie counterparts with their measly four in total, and on Thursday the Press Lions will be revealed, where Colenso again dominates with four nods for their DB Beer campaign.