Does a bear shoot in the woods?

  • Advertising
  • September 3, 2010
  • StopPress Team
Does a bear shoot in the woods?

Youtube Video

YouTube vids are soooo passe. Interactive 'pick a path' YouTube vids, like the recent one from Hell Pizza, are all the rage. But this one from Tippex is one of the best efforts we've seen. And, as it offers you the opportunity to write something to make a hunter do anything to a bear (well, almost anything: it couldn't handle lambast, operate on or tackle), it's way more interactive than most.

It's no ridiculously brilliant Old Spice live Twitter response campaign, but it's still a pretty cool combination of online utility, interesting content and advertising that actually gets across the practical use of the product. So give it a try. Apparently it was done by a French agency called Buzzman.

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David Storey shares a few of his favourite things

  • Q&A
  • May 1, 2017
David Storey shares a few of his favourite things

As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Insight Creative's David Storey.

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