YouTube vids are soooo passe. Interactive 'pick a path' YouTube vids, like the recent one from Hell Pizza, are all the rage. But this one from Tippex is one of the best efforts we've seen. And, as it offers you the opportunity to write something to make a hunter do anything to a bear (well, almost anything: it couldn't handle lambast, operate on or tackle), it's way more interactive than most.
It's no ridiculously brilliant Old Spice live Twitter response campaign, but it's still a pretty cool combination of online utility, interesting content and advertising that actually gets across the practical use of the product. So give it a try. Apparently it was done by a French agency called Buzzman.