According to Nielsen's Media Trends 2016, New Zealanders are more connected, have more control and have more content to choose from than ever before. In the fragmented media market we are also more mobile, a trend which is set to continue as mobile device ownership has yet to reach saturation point.
However, according to Nielsen, the key find is that content continues to be compelling and audiences will watch it using whatever device, and this is true for advertising as well.
Here are our top 12 findings from the report:
The top individual programme last year was One News on 20 July. Making news headlines that day was snow in Hastings, the Auckland port protests, fight clubs in prisons, tradies needed for the Christchurch rebuild and Donald Trump.