Chips on his shoulder

  • Advertising
  • October 3, 2011
  • StopPress Team
Chips on his shoulder

As Jon Bon Jovi knows, going out in a blaze of glory is always the best way. And Arch West, the man who founded Doritos, is doing just that for his funeral, as a full-page—and slightly macabre—print ad that featured in the Herald attests. 

While there's no doubt it's a fairly unique funeral request, it's certainly in keeping with the strange tone of the brand's recent advertising (see herehere and especially here). And, as an added bonus, at least his remains are likely to be well-preserved.

"He would think it is hilarious," his daughter Jana Hacker told Reuters. "The cemetery does not mind because they are biodegradable."

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Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

  • Awards
  • September 25, 2018
  • Elly Strang
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards

From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry's attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.

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