Agencies vie for Mercury Energy's direct business

  • Advertising
  • May 16, 2014
  • StopPress Team
Agencies vie for Mercury Energy's direct business

Mercury Energy is believed to have kicked off a pitch process for its below-the-line business, with a list of contenders thought to include FCB, DDB-owned RAPP and the incumbent Chemistry Interaction. 

Mercury Energy spokesperson Shannon Goldstone said that it was still too early to comment on the pitch and added that the power company would only release further information once a final decision had been made.

In keeping with the modern trend of enforced silence that usually accompanies pitches, RAPP, FCB and Chemistry would not confirm or deny their involvement in the process, with spokespeople from all agencies keeping their lips pursed. 

Given that energy companies traditionally invest substantially in direct marketing to both potential and current clients, the account would be decent win for any of the agencies involved (StopPress understands the account is split around 80 percent below the line vs. 20 percent above the line). 

According to Nielsen's rate card statistics, Mercury was the second biggest spender on advertising among Kiwi energy companies over the last two years.

FCB will be particularly keen to win back an energy company, after losing the Genesis account to .99 in 2012.   

Whybin\TBWA holds Mercury’s above-the-line account and it is thought above-the-line jobs will be included on a case- by-case basis. Its latest ad is pushing the Good Energy Monitor, which is on track to save customers a combined $2 million on their yearly power bills. 

Mercury is also promoting its involvement in HRV's Pure Invironment project, which saw a house in Ponsonby renovated and filled with eco-friendly products. It is set to go to auction on 25 May.

According to Nielsen, Contact Energy is the biggest energy company with 743,000 of people aged 15-plus using the company as their main provider. Genesis Energy is number two with 642,000 users, followed by Mercury (564,000), Meridian Energy (327,000) and Trust Power (257,000) while the remaining 462,000 use other power companies. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Survivor New Zealand ups the ante for season two campaign

  • Advertisement
  • April 20, 2018
  • StopPress Team
Survivor New Zealand ups the ante for season two campaign

‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor New Zealand, which will start on Sunday at 7pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit