The media category proved to be very fruitful for the six shortlisted Kiwi entries, with Colenso BBDO's 'Smartphone Line' picking up a silver and bronze, FCB's 'Bottled Walkman' picking up a bronze and DDB's 'Animal Strike' also winning a bronze. The biggest Kiwi winner of the night, however, was FCB's 'Brother in Arms' campaign, which picked up a gold.
“We're proud of our Brothers in Arms campaign because it was so simple and effective," says executive creative director Regan Grafton. "With so many charities chasing the corporate dollar it's hard to get the attention of CFOs. So the idea of a charity making donations instantly felt fresh.”
The overall grand prix in the Media category went to McCann Lima's 'Happy ID' campaign for Coca-Cola in Peru.