Tui Brewery has won Gold for “Catch a Million” in PR and Bronze for “Beer Plumber” in Promo and Activation at the Cannes Lions Festival.
'Catch a million' was created in partnership between client DB breweries, part of the Heineken Group, Saatchi & Saatchi New Zealand and ApolloNation. 'Beer Plumber' was created in partnership with 8com and Porter Novelli for PR.
"We're stoked to get global recognition for this most Kiwi of brands," says Saatchi creative director Corey Chalmers. "We're even more thrilled to stand together with our client, Will, on stage to cap off an extraordinary year with Tui. Right, off to celebrate."
These sentiments were also shared by the Tui marketing manager William Papesch who said: "“To have both ‘Plumber’ and ‘Catch a Million’ recognised on the biggest global stage is incredible. We also, really need to thank New Zealand cricket fans, as the ‘Catch a Million’ campaign literally wouldn’t have existed without them.”
There was also good news in the PR category for DDB and Mango, as it was announced that the 'Animal Strike' for Paw Justice won a silver lion.
While the Kiwis performed admirably in the promo and activation category, the overall grand prix went to UK-based Adam&Eve DDB London for its 'Sorry I spent it on myself' campaign for Harvey Nichols.
The grand prix in the PR category went to creative agency CAA Marketing and PR company Edelman for its work on the 'Scarecrow' campaign for Chipotle.