Burger King continues to kowtow to Parker's demands

  • Advertising
  • June 18, 2015
  • StopPress Team
Burger King continues to kowtow to Parker's demands

After Joseph Parker dominated the German champ last weekend and won in the second round, Burger King had to honour the pledge it made to its new mascot (under duress) and sell Whoppers for $2. And Parker's thunder face has returned.  

The $3 Bomb is back, because Joseph Parker wanted it back. And we can't say no to Joe!

Posted by Burger King NZ on Tuesday, June 16, 2015

Burger King put its name on Parker's Road to the Title events this year, and overseas it has had a long connection to boxing, with ads featuring Evander Holyfield, sponsorship of the Jamaican team and terrible product placements in video games. Its mascot, The King, recently accompanied Floyd Mayweather into the stadium for his fight against Manny Pacquiao and, according to Business Insider, it paid $1 million for the privilege and got a whole heap of attention, much of it negative for supporting someone who has twice been convicted of domestic violence. 

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Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

  • Awards
  • February 22, 2018
  • StopPress Team
Axis 2018: Colenso BBDO set for back-to-back success, DDB Group and Ogilvy & Mather follow

The Commercial Communications Council has released the finalists for the upcoming Axis Awards and it’s set to be Colenso BBDO’s night for the second year running as it makes the list 80 times. The agency is followed by DDB Group’s 53 mentions, Ogilvy & Mather’s 41, Clemenger BBDO Wellington’s 37 and FCB’s 33. We check out some of the work set to score on the night.

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