Independent mobile ad tech company Big Mobile has announced its acquisition of Made Media, a New Zealand mobile display advertising business.
Founded in 2013, Auckland-based Made Media has worked with brands in the New Zealand market to help them engage with their audiences on mobile. It won Digital Product of the Year at this year's inaugural IAB NZ Awards for its Near Allspark platform.
Big Mobile is part of an international group delivering quality mobile marketing and media solutions across the Asia-Pacific region with offices in Australia, New Zealand, Singapore, and Indonesia.
“Big Mobile has some really good momentum in New Zealand right now with exclusive mobile ad tech partnerships with global leaders such as Widespace, Near, and Adswizz," says David Green, CEO of Big Mobile. "After thoroughly testing our mobile ad tech with New Zealand premium publishers and the biggest brands in New Zealand, the results are indicating that the time is now right to expand our New Zealand operations with the acquisition of Made Media."
Michael Buhagiar, director of Made Media, adds that he looks forward to joining forces with Big Mobile.
“By tapping into Big Mobile’s scale of 75 mobile professionals and their ad tech partnerships, we will be able to help advertisers and publishers better understand their audiences and how they engage with ads on mobile," Buhagiar says. "For me, it was a case of going back to a great team to make sure I was still moving forward in this constantly evolving market."
Green adds that Buhagiar's role in helping to establish Big Mobile New Zealand in 2011 makes him a known quantity for the business as he's shown a proven ability to build and grow mobile advertising companies in New Zealand.
"We are looking forward to bolstering Michael's mobile product set and to offer New Zealand brands the best mobile ad tech from across the globe, so it's a perfect fit for both businesses," he says.
The Big Mobile product in New Zealand will be centered around building brands and engaging audiences on mobile in brand safe environments.
Big Mobile also announced its partnership with tech company Widespace in Novermber 2016, and last month, Big Mobile signed up as a tier one New Zealand publisher to integrate its ad tech directly into its sites and apps and offer the market a new mobile display and video proposition based on high viewability, no fraud and brand safety and transparency.