Big Mobile acquires mobile advertiser Made Media

  • Advertising
  • July 13, 2017
  • StopPress Team
Big Mobile acquires mobile advertiser Made Media

Independent mobile ad tech company Big Mobile has announced its acquisition of Made Media, a New Zealand mobile display advertising business.

Founded in 2013, Auckland-based Made Media has worked with brands in the New Zealand market to help them engage with their audiences on mobile. It won Digital Product of the Year at this year's inaugural IAB NZ Awards for its Near Allspark platform.

Big Mobile is part of an international group delivering quality mobile marketing and media solutions across the Asia-Pacific region with offices in Australia, New Zealand, Singapore, and Indonesia.

“Big Mobile has some really good momentum in New Zealand right now with exclusive mobile ad tech partnerships with global leaders such as Widespace, Near, and Adswizz," says David Green, CEO of Big Mobile.  "After thoroughly testing our mobile ad tech with New Zealand premium publishers and the biggest brands in New Zealand, the results are indicating that the time is now right to expand our New Zealand operations with the acquisition of Made Media."  

Michael Buhagiar, director of Made Media, adds that he looks forward to joining forces with Big Mobile. 

“By tapping into Big Mobile’s scale of 75 mobile professionals and their ad tech partnerships, we will be able to help advertisers and publishers better understand their audiences and how they engage with ads on mobile," Buhagiar says. "For me, it was a case of going back to a great team to make sure I was still moving forward in this constantly evolving market."

Green adds that Buhagiar's role in helping to establish Big Mobile New Zealand in 2011 makes him a known quantity for the business as he's shown a proven ability to build and grow mobile advertising companies in New Zealand.

"We are looking forward to bolstering Michael's mobile product set and to offer New Zealand brands the best mobile ad tech from across the globe, so it's a perfect fit for both businesses," he says.

The Big Mobile product in New Zealand will be centered around building brands and engaging audiences on mobile in brand safe environments. 

Big Mobile also announced its partnership with tech company Widespace in Novermber 2016, and last month, Big Mobile signed up as a tier one New Zealand publisher to integrate its ad tech directly into its sites and apps and offer the market a new mobile display and video proposition based on high viewability, no fraud and brand safety and transparency.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
features

Stoppies 2017: Spark shines as Brand of the Year

There’s no denying 2017 was a big year for Spark. The telco’s momentum has seen it cement its commitment to delivering great customer experiences, both ...

voices

Exceeding expectations: Bravo's Chris Taylor on end of year ratings and 2018 plan

  • Media
  • January 19, 2018
  • Erin McKenzie
 Exceeding expectations: Bravo's Chris Taylor on end of year ratings and 2018 plan

It's 18 months since Bravo graced New Zealand's screens, delivering a dose of reality television to local audiences in the form of Real Housewives, Vanderpump Rules and Million Dollar Listings. We speak to Chris Taylor, managing director of networks and distribution for Australia and New Zealand, about how the channel is settling into the local media landscape and what it has planned for 2018.

Read more

And now, the newsfeed: the best takes on the recent Facebook changes

  • Social media
  • January 19, 2018
  • StopPress Team
And now, the newsfeed: the best takes on the recent Facebook changes

Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to 'make the world a better place'. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.

Read more
Sponsored content

The expanding programmatic playground

Banner ads were only the start of the game. Damien Venuto digs into the digital sandpit and unearths a few new toys at the marketer’s ...

The great Facebook News Feed change: what you need to know

  • Voices
  • January 18, 2018
  • Michael Fuyala
The great Facebook News Feed change: what you need to know

Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media's head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.

Read more
features

Stoppies 2017: Vogel's brings Campaign of the Year to its table

Last year saw Vogel's roll out its first TV campaign in a decade, and it was worth the wait. 'What do you bring to the ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit