Beck's beer competition gives local talent a fillip

  • Advertising
  • January 31, 2012
  • Cath Winks
Beck's beer competition gives local talent a fillip

Collaborations between musicians and artists have brought us some of the most memorable pop culture images of the last 50 years. Think iconic images such as the Sex Pistols’ God Save The Queen, or The Velvet Underground and Andy Warholʼs famous collaboration. And now Beck’s is hoping for similar success tomorrow when it launches a new series of limited edition labels designed with the help of local talent.

Beckʼs arty initiative had local artists collaborating with local musicians to design a series of limited edition labels for all Beckʼs 330ml bottles. Artists Rainbow Monkey, Andrew McLeod and Gavin Hurley collaborated with musicians Cut Off Your Hands, Ghost Wave and Parallel Dance Ensemble to each design a series of labels inspired by a song from each band.

In addition to these established artists, Beckʼs also ran a competition in design/media tertiary establishments around New Zealand to find a talented, up-and-coming artist whose work will be featured as part of the campaign on one of the labels. And the winner is... drum roll please... Sarah Findlay, an Aucklander who has been studying since 2005 at Elam, and more recently Media Design School.

Findlay says winning the competition is a little overwhelming. "I feel such a sense of achievement – having my final design going from paper to print will be an incredible experience. It will be fantastic to have my work go live and to see it on Beckʼs beer bottles in the marketplace."

The judges chose Findlay's work for the outstanding colour work and striking design. “It was a really hard decision as there were so many fantastic entries, but we kept coming back to Sarahʼs standout design,” says Beckʼs brand manager Kylie McEntee.

Sarah wins $1,000 towards her study, and of course the exciting prospect of having her artwork in the hands of tens of thousands of thirsty New Zealanders. The limited edition bottles will be available in stores and bars for three months starting 1 February 2012.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit