Latest in a series of international accolades for Immigration New Zealand’s MAGNET programme is word they’ve won an ECHO Leader award to be announced at the US Direct Marketing Association’s annual conference in San Diego in October. Agency Rapport Advertising and Marketing is particularly pleased as this caps off a year of honours for the campaign, starting here in NZ with an AmCham special recognition trophy, a Gold RSVP and then up to the US for three Gold Quills and two golds from the Promo Interactive Awards. The campaign is also on NZ Marketing magazine’s shortlist to be announced October 30.
Marketing, advertising & media intelligence
How hard is it to write a book, exactly? What about one that's about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs - see below for how to enter.