Latest in a series of international accolades for Immigration New Zealand’s MAGNET programme is word they’ve won an ECHO Leader award to be announced at the US Direct Marketing Association’s annual conference in San Diego in October. Agency Rapport Advertising and Marketing is particularly pleased as this caps off a year of honours for the campaign, starting here in NZ with an AmCham special recognition trophy, a Gold RSVP and then up to the US for three Gold Quills and two golds from the Promo Interactive Awards. The campaign is also on NZ Marketing magazine’s shortlist to be announced October 30.
Marketing, advertising & media intelligence
September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.