ASB’s St John toy ambulance campaign is back for the third time to help put another much-needed ambulance on New Zealand roads.
In the 30-second TVC, a little boy is fast asleep when it appears his teddy bear needs help. The toy St John ambulance races to the rescue and the day is saved before the boy wakes up.
The TVC promotes a fundraiser for which block-set toy ambulances are for sale with all proceeds going to St John. The aim is to raise money to buy another fully-functioning, fully equipped ambulance.
This is the third year the to ambulance fundraiser has run and this year, Christchurch received the first ambulance in early 2016 and Dunedin received the campaign’s second big ambulance in July.
To help in this year's efforts, the block-set toy ambulance will come with an ambulance station as part of a 419-piece building block set.
ASB head of community, sponsorship and events Mark Graham says ASB has been a proud supporter of St John for 10 years.
“We know the ASB toy ambulance is a much-loved item so we’re excited to bring it back for a third year – this time it’s bigger and better than ever. In previous years we’ve heard kids and adults have made their own ambulance stations so we thought we’d add one to complete the set,” Graham says.
“We hope New Zealanders support St John again with this year’s campaign. Not only is it a great way to support St John, Kiwis can look forward to seeing a brand-new ambulance on the road and know they played a part in making that happen.”
St John director of commercial services Peter Loveridge says the ASB toy ambulance sets will no doubt be a sell-out again this year.
“In addition to providing a fantastic Christmas gift idea, we hope this year’s ASB St John toy ambulance and station will again help us realise a real, full-size ambulance for New Zealand’s roads. I’m also happy to tell fellow parents who may be as geometrically challenged as me that the set comes with easy-to-follow instructions.”
The box sets are being sold for $30 at ASB branches across New Zealand from this week.