As MC Alison Mau said at the Effies last week, those attending advertising events are always the best dressed *awww shucks*. And, as you can see from the glamour shots below, the gladrags were dusted off once more as revellers gazed in awe at the winners on Thursday night at Sky City. If these don't satisfy your insatiable desire for event photos, you can also check out the best dressed award contenders here and some afterparty photobooth action shots here.[nggallery id=14]
Marketing, advertising & media intelligence
Matt West and the EightyOne team headed to SXSW with some of the Dot Loves Data folk and on return, they've put together their top five picks for rising, impressive and debatable trends as well as advice for what New Zealand marketers need to start doing.