To highlight the fact they have over 2000 domestic flights each week, Air New Zealand enlisted the help of some local celebrities for their latest spot.
The 30-second spot features three of Air New Zealand's brand ambassadors, namely Mahe Drysdale, Valerie Adams, and Dan Carter. The ad features each of these three talking about their favourite corner of New Zealand. For Drysdale it's Queesntown when he is shown mountain biking. Adams reminisces of family holidays in Rotorua and Carter reveals that he loves fishing at his 'lucky spot' in Lake Taupo.
StopPress tried to get in touch with the comms team at Air New Zealand but it is unclear who was behind the production of the ad at this point in time.
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.