This year might not have seen the biggest awards haul by Kiwis at the Cannes Lions, but rather than wallow, we figure why not celebrate those in the industry that did it best, particularly in the Press Lions category. And so, without further ado, here’s some creative inspiration by way of the Grand Prix and Gold winners.
Press Lions Winners: Grand Prix
Samsonite, Heaven and Hell. Agency: JWT Shanghai
Press Lions Winners: Gold
Volkswagen, responsible driving. Agency: DDB Argentina
Shieldtox, Naturgard insect repellent. Agency: Euro RSGG, Bangkok
Bayer, Tabcin cough medicine. Agency: Y&R Buenos Aires
While the majority of political messages focus on rousing an individual’s sense of civic and democratic duty (such as Rock the Vote), Vice NZ is taking a slightly different route with its latest partnership with the Electoral Commission called ‘We Are New Zealand’.