$129,000-per-second commercials take Super Bowl centre stage

  • Advertising
  • February 8, 2011
  • Deirdre Robert
$129,000-per-second commercials take Super Bowl centre stage

It’s Super Bowl time. That time of year when Americans go mad for budget-blowing commercials, patriotic musicians belting out the Star-Spangled Banner and, oh yeah, American Football.

But while Christina Aguilera grabbed everyone’s attention when she messed up the words to the national anthem, as per usual, it was the commercials that took centre stage. And when you’re paying US$3 million (NZ$3.8 million) per 30 second commercial—that’s NZ$129,000 per second—you better make it an attention grabbing doozer.

It was a celebrity-filled onslaught with Ozzy Osbourne and the ever-annoying Justin Bieber collaborating on a Best Buys commercial. Meanwhile Kim Kardashian stepped up for Sketchers and country musician Faith Hill got a little floral.

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Elsewhere, Doritos showed us you can never underestimate the power of a tiny pug dog, E-Trade Baby went with the cute talking baby concept, Volswagen employed a mini Darth Vader as its sales ploy and Coca-Cola and Pepsi MAX did head to head battle.

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