As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry's renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R's James Hurman, Fisher & Paykel's Sonya Aitken, Pacific Magazine's Peter Zavecz and Contagion's Richard Thompson.
As the flyer for the 'Inside Out, Outside In' event says:
New Zealand’s magazine market is one of the most exciting and vibrant in the world. Magazines are evolving, so our approach to advertising sales needs to evolve with it. The MPA’s 2013 Sales Conference will convince you about the Power of Magazines, featuring a range of inspirational speakers, from publisher, to advertiser, to agency. The day will be rounded out with a series of workshops, designed to increase your knowledge and passion for this compelling medium. You’ll finish the day feeling energised and excited about all magazines have to offer.
Interested? Get your tickets for the event, which takes place on 27 February, here.
John Baker, MPA Chairman
Katrina Horton, MPA Commercial Director
The power of magazines – the media owner
Peter Zavecz, Pacific Magazines Commercial Director
The power of magazines – the client
Sonya Aitken, Fisher & Paykel Marketing Manager
The power of magazines – the agency
James Hurman, Y&RNZ Managing Director
Sales Workshops (45min each)
- Selling with research
- Digital – the basics
- Getting into the sales zone
Richard Thompson, Contagion
Networking session (drinks)