In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Jack Tame, host of The Jack Tame Show on Newstalk ZB on Saturdays, TVNZ’s US correspondent and Herald on Sunday columnist and thought about 2014.
1. Favourite local campaign
The Hosk running feedback sessions on how to improve everybody elses’ ratings following Radio Survey Results.
2. Best ad
The Steinlager Pure ad with William Trubridge. I watch it for fun.
3. Worst ad
The ‘Giganaire’ one
4. Your own biggest success
Perfecting paella, saffron and all. The key is ensuring your calamari isn’t too chewy.
5. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other.
‘This is what it feels like’ by BANKS. That song haunts my dreams…
6. Most ridiculous buzzword
“Hashtag.”
7. Best innovation
The change in rules that lets you listen to your iPod when the plane is taking off.
8. Most over-hyped ‘innovation’
Coconut oil.
11. Heroes
The Alternative Commentary Collective
12. Villains
Bill Cosby.
13. Predictions for 2015
A close Cricket World Cup loss. A Rugby World Cup win.
According to Font’s recent survey, 43 percent of marketing professionals in New Zealand are looking to change jobs next year and 65 percent will be re-evaluating career plans over the Christmas period. So check out some of the roles Font has on offer here and have a gander at the infographic based on the survey results here.
