Much has been written, said and trolled about the value of awards to creative agencies. And while the industry is still divided between those who choose to enter the slew of international competitions and those who shun them, it’s difficult to overlook how successfully Colenso BBDO has represented Kiwi creativity on the international awards circuit over the course of the last year. And now, with an award that shows the cumulative value of all this success, the agency on College Hill has been named as the world’s smartest creative agency in new rankings released by Warc.
Browsing: Warc 100
Colenso declared the smartest creative agency in the world