.99’s visual interpretation of getting consumers glued to products on Lasoo in NZ Marketing magazine found favour with StopPress voters, taking a 24 percent share of the 895 votes to win the March/April round of The Glossies.
This month’s stand-out newspaper ad was Tui Brewery’s ‘Valentine’s Day’ ad from Saatchi & Saatchi. The judges agreed that it showed “great use of the medium and was interactive” and that it “spoke nicely to the immediacy of newspapers”.
DDB head of copy Paul Hankinson has been named creative director at .99 following the resignation of deputy creative director Craig Pethybridge in November last year.
DDB New Zealand has announced the promotions of two of its senior creatives, with Dave Brady replacing previous head of art and “crafty bastard” Mike Davison and Paul Hankinson taking on the role of head of copy.