Browsing: Nikki McKelvie

The Warehouse goes long, launches Christmas campaign with kid-filled online video

The Warehouse Group has been bringing the real world and the online world closer together recently, with its recent rebrand of R&R Sport to the ‘omni-channel’ Torpedo 7, its Click Madness promotion, free wifi in the newly refurbished stores and an app that lets shoppers compare prices. Now it’s launching its Christmas campaign with a five minute online video that puts the decision-making in the hands of the experts: kids.

Movings/Shakings: December 15

In the last instalment of When Someone Goes Somewhere Else for 2011, Nikki McKelvie shifts from Ogilvy to DDB, Saatchi & Saatchi’s Simon Wedde heads up the road to Ogilvy, Droga5 names Jason Clapperton as its planning director and Designworks adds four more to the coterie.