Browsing: Gisele

Wowing the Superbowl crowd

Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal. Chrysler courted controversy and won kudos for a two-minute Super Bowl advertisement that was less a car sales pitch than a rousing political message in election year. Chrysler ignored the unwritten rules of Super Bowl advertising – to be brief and funny, for the second year in a row. But it was still voted best ad of the event. Volkswagen’s The Dog Strikes Back was a distant second and M&M’s dancing candy ad polled third (results here).