Air New Zealand’s recent marketing win at the Airline Strategy Awards had some of you questioning the actual value of the campaign in regards to the airline’s bottom line. But it has continued its wit-inspired, celebrity-clad Rico videos and, much like Richard Simmons’ in-flight video appearance made some cringe, the latest celebrity to fly the online video skies with Air New Zealand could well have a similar shuddering effect. The latest online campaign sees Rico get Skycouch-cozy with a number of celebrities, first up, David Hasselhoff. That’s two seedy characters in one video folks.
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Puns fly as Rico and ‘The Hoff’ meet in latest Air New Zealand viral campaign