Westpac draws the hits with geeky app contest video

  • Advertising
  • January 21, 2014
  • StopPress Team
Westpac draws the hits with geeky app contest video

Westpac has had nearly 30,000 YouTube views of the promotional video released for its Global App challenge, which calls on adventurous UK geeks to fly downunder and peddle their wares.

Part reverse colonialism, part 100 percent Pure New Zealand with tongue firmly in cheek, the voiceover asks geeks to be the missing piece alongside Kiwi scenery, adventure sports and sheep.

The challenge spun out of the local app competition, which asks entrants to create applications that make aspects of banking easier or more interactive.

The UK challenge prize is $20,000, with another $20,000 for travel around New Zealand.

“New Zealand is a unique country and we want this to be a unique opportunity," says Westpac head of digital Simon Pomeroy. "Not only do we want to showcase our beautiful country through an adventure holiday but while the winner is here we will help them meet Kiwi innovators so they can exchange ideas and see how we do things.”

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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