After a referral from an existing client, Omnicom-owned Total Media was appointed as Merisant Equal's full-service media agency at the start of the year. And it's done it again after taking over the Sunday Star Times account following a good word from existing client and Fairfax cohort stuff.co.nz.
The incumbent was Ogilvy Media, which also recently had to give up ANZ after a realignment saw it shack up with Spark PHD and was involved in the SST's last campaign, but there was no pitch involved. It was what managing director Lyndsey Francis calls a "meeting of minds".
“A referral of this nature for the second time in a matter of months is testament to the fact we are continuing to deliver great service and results," says Francis.
As for Equal, Merisant senior brand manager Asia Pacific, Danielle Ross, says its New Zealand distributor recommended it join up with Total.
"This move offers us greater flexibility and opportunities from a portfolio management perspective," she says.