Toot Toot merrily on High

  • Advertising
  • November 18, 2010
  • StopPress Team
Toot Toot merrily on High

Despite recent well-publicised difficulties in the retail sector, Newmarket has done a pretty good job of trumpeting its swankiness and array of shopping options. But it now has a suburban rival, after an enthusiastic group of business owners from the High Street District, together with the champions of the Auckland CBD Heart of The City, appointed the Toot Group to ramp up interest in the area with "an exciting new campaign of happenings".

The Toot Group, which has recently opened bases in Auckland and Wellington and services clients including Steinlager, NZ Post, Hallertau Brewery, Harringtons Small Goods and the Trusty Delivery Company, developed the winning idea in a competitive pitch between Barnes Catmur & Friends and Rascals, with some help from their cobber Matt O'Sullivan at Naked Communications.

“High St has been the seed bed of so much of New Zealand’s recent creative culture: the lattes, punk, club culture, our fashion boom. It’s all passed through High St. There are so many fantastic stories to tell and experiences to create. It’s an absolute privilege to be involved,” says Cleve Cameron, creative director at The Toot Group.

He couldn't say too much about the Pre-Christmas activity, other than the words "enchanted" and "lucky".

Previous adventures of Cameron include Saatchi & Saatchi Wellington, Naked and Australia’s Agency of the Decade BMF. Across the ditch, he bagged a few international golden trophies for his campaigns for Coca-Cola, Goodman Fielder and Mini, among others.

Toot Group managing director Sam Chapman was a key founder in the Wellington cultural institutions Matterhorn and Mighty Mighty and has worked with such clients as Tourism NZ, Positively Wellington Tourism, NZ International Festival of the Arts, NZTE and 42 Below.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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