Culture&Theory has been appointed by Melodics to help drive further growth of the desktop app’s highly successful online keys, pads and drums learning platform.
The agency will be taking on the creative campaign duties for Melodics in their latest push in global and US markets.
Melodics was conceived by Sam Gribben, Ex CEO of Serato, in the summer of 2014. After working with some of the biggest artists in the music world, he noticed how important pad and cue point drumming was becoming in the overlapping worlds of DJing and production.
Melodics Chief Revenue Officer, Tessa O’Rorke says: “Culture&Theory was a fantastic option for us because of their integrated offer and world-class CCO, Regan Grafton, who also happens to be a drummer. It was really important to us that we partner with people who understand us and our audience.”
Culture&Theory Managing Director Jonte Goldwater says: “Melodics is one of those clients that everyone wants to work on! Digitally native, vertically integrated, global and at the centre of one of the fastest moving parts of the music world.”
The win represents further momentum for Culture&Theory after recently winning Pink Batts, Tegel Takeouts, Integria Healthcare and Mooven.